Who drinks Ovaltine? Not me! But I do have an Ovaltine advertisement from 1932 to share with you today.
The Ovaltine advertisement shows a woman sat on the back of a tub chair, in her dressing gown, staring out at the night sky. The tag line at the bottom reads “Delicious Ovaltine Ensures Sound, Natural Sleep”. The line at the top says “Sleepless in a Sleeping World”. Well she obviously didn’t drink her Ovaltine or she would have been tucked up in bed sleeping like a baby!
This is the original scan:
This is my re-touched version:
This is the picture cropped out of the advert:
- In 1904 – Swiss chemist, Dr. Wander, invented Ovaltine while investigating the nutritional qualities of barley malt.
- In Switzerland, its known by its original name of Ovomaltine.
- When Ovomaltine was exported to Britain in 1909, the name was misspelled on the trademark registration application. This led to the name being shortened to Ovaltine in English-speaking markets.
- In 1932, athletes at the Olympic Games were served Ovaltine as a healthy boost.
- In 1935, The Ovaltineys made their first broadcast on Radio Luxembourg. This was a children’s club developed in the 1930’s to promote the sale of Ovaltine.
- In 1997 Ovaltine Chocolate was launched to the world.
Personally I can’t stand the stuff, do you like it?
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