I love old advertisements and today I’m sharing a vintage Atora Suet advert that was in a 1908 hard-back book.
I found the Atora Suet Advertisement in Mrs Beeton’s Cookery Book; an edition that I recently added to my personal collection of vintage material. I added some cookery book illustrations from the same publication, to my blog a little while ago.
This is an original scan of the advertisement:
This is my re-touched version in black and white:
- Atora is a British brand of shredded suet, which is clarified beef fat, mainly used for making pastry and dumplings.
- According to the history books, suet had its earliest mention in a recipe as far back as 1617.
- Gabriel Hugon, a Frenchman who lived in Manchester, originally had an engraving business. After seeing his wife struggling to chop a large piece of suet, he sold his business and in 1893 founded the Atora suet making factory in Openshaw, Manchester, manufacturing ready shredded suet.
- It is believed that the name “Atora” came from the word toro, the Spanish word for bull. This was because suet came from beef cattle.
- The link of suet and beef cattle was reinforced when suet was transported around the country by painted wagons pulled by six pairs of Hereford bulls.
- This was thought to be one of the best publicity stunts carried out by a British firm in its time.
- Today, Atora sells more than 2,300 tons of suet in Britain each year – enough to make one million dumplings a day.