Today’s blast from the past is a vintage Gor-Ray advertisement found in a publication from the 1950’s.
The vintage Gor-Ray advertisement was in a magazine from 1953 and shows 5 women wearing skirts. Some of the styles were named in honour of Queen Elizabeth II and her coronation: Coronation, Duchess, Godet, Regina and Koneray.
Koneray was a popular selling line of Gor-Ray and Godet refers to the triangular piece of material inserted into a skirt to make it flared, much like Gor-Ray’s designs.
This is the original scan of the advert:
This is my re-touched version:
- Chaim Joseph Stillitz (18 February 1903 – 19 April 1966) was a British-Jewish businessman who founded the Gor-Ray skirts company.
- Gor-Ray was established in the 1920’s under the original name of C. Stillitz & Cos.
- They were a manufacturer of top-quality skirts and trousers, specialising in pleated, classically tailored skirts.
- Stillitz’s innovations had the ability to tailor skirts using far less material, in turn making high-quality skirts affordable.
- In 1951 Stillitz invented the spring-loaded, extendable, telescopic skirt hanger that is still in use today.
I’ll be back with more vintage goodies in my next post so please check back or subscribe if you don’t want to miss it!
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