Today’s post is a vintage Yardley advertisement that I found in a book published in 1932.
The book that I found the vintage Yardley advertisement in is a new addition to my collection; I bought 2 books called The Royal Academy Illustrated – one dated 1932 and the 2nd dated 1938. The advert is for Yardley’s lavender series of fragrances.
This is the front cover of the 1932 edition that cost two shillings and sixpence:
This is the original scan of the advert:
This is my re-touched version. I didn’t have to do much other than crop and straighten the page out:
- Yardley of London is one of the oldest firms in the world to specialise in cosmetics, fragrances and related toiletries products.
- The company was established by the Cleaver family in 1770 but according to the company’s website, Yardley’s existed earlier to this but most records company were lost in the Great Fire of London of 1666.
- The company is named after William Yardley, who purchased the firm in 1823 from the sons of the founder Samuel Cleaver, who had gone into bankruptcy.
- Yardley’s signature scent is English Lavender, which was launched in 1873.
- Twiggy became the face of Yardley in 1967.
I’ll be back tomorrow with another vintage gem, please subscribe not to miss it!
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